About
One creative, full-service, from concept to delivery. Reliable, adaptable, and focused on producing visuals that connect, perform, and elevate your brand.
The Shot Creative Difference
My Approach
My Story
Story-first, end-to-end, and designed to work in the real world. I create content with intention, focusing on clarity, consistency, and results across every platform.
From sports fields to visual storytelling, I create purpose-driven photography, video, and digital content that brings your story to life.
My Story
I grew up surrounded by sport, movement, and stories waiting to be told. From a young age, I watched my mum play hockey and my dad ride the waves, learning to appreciate both discipline and flow. That early exposure to action, culture, and community sparked my passion for capturing moments that matter — moments that go beyond just looking good and instead tell a story.
After studying graphic design in Wellington and spending a year honing my creative eye, I transitioned into photography and videography, immersing myself in local sports leagues and community events. Over time, my work evolved from simple coverage to purpose-driven storytelling, where every frame, angle, and cut has intention and meaning.
Over nearly a decade of freelance work, I’ve expanded beyond sports to work with brands, cultural initiatives, tourism projects, and digital media campaigns. Each project is guided by the same principles: clarity, authenticity, and connection. Whether I’m shooting a fast-paced hockey game, a serene coastal landscape, or a short-form brand video, my goal is always the same — to create content that resonates, engages, and performs.
Shot Creative is the culmination of this journey. It’s not just a name; it’s a philosophy. I work directly with every client from concept to delivery, ensuring consistent quality, clear communication, and a collaborative experience that feels effortless. I focus on understanding your story, audience, and goals, so that the content I create doesn’t just exist — it works in the real world.
At Shot Creative, every image, every frame, and every digital asset is crafted with purpose. I believe that great visual storytelling can elevate a brand, amplify a message, and make moments memorable. And that’s what drives me every time I pick up a camera, launch a drone, or sit down to edit a project.
My Approach
At Shot Creative, every project begins with purpose and intention. I believe that content should do more than just look good — it should tell a story, communicate clearly, and engage audiences where it matters most. Before picking up a camera or planning a shoot, I take time to understand your vision, your goals, and the audience you want to reach. This ensures that every image, video, and digital asset is created with a clear outcome in mind.
I approach every project with a story-first mindset. Every frame, shot, and asset is crafted to support the narrative and convey meaning, rather than being created just for aesthetics. This allows me to produce content that is authentic, memorable, and relevant to the story you want to tell.
One of my key strengths is combining technical skill with creative storytelling. My background spans photography, videography, digital media, and social content creation, allowing me to produce high-quality outputs that are both visually striking and functional. I think strategically about every angle, composition, and format, ensuring that content is optimised for its intended platform, whether it’s social media, a website, or a digital campaign.
I also focus on maximising outputs from every shoot. By capturing multiple angles, formats, and variations in a single session, I create a versatile library of content that can be repurposed across platforms and marketing channels. This approach gives clients more value and more creative options, turning one project into a toolkit for ongoing campaigns, social media, and brand storytelling.
At the heart of my approach is a philosophy that great visual storytelling elevates brands, amplifies messages, and makes moments memorable. By blending creativity, strategy, and technical expertise, I create content that not only looks exceptional but also connects with audiences and delivers impact.
The Shot Creative Difference
What sets Shot Creative apart is not just the content I create, but the way I work. Every project is guided by clarity, purpose, and a focus on delivering visuals that truly connect and perform. Clients don’t just get content — they get a creative partner who understands storytelling, strategy, and results.
One of the biggest differences is that you work directly with one creative from start to finish. This ensures consistent style, efficient workflow, and clear communication — no handovers, no misaligned briefs, just a seamless creative process.
Reliability and adaptability are central to Shot Creative. Whether it’s a fast-paced sports shoot, a cultural event, or a branded campaign, I bring professionalism, organisation, and flexibility to every project, making sure deadlines are met without compromising quality.
Maximising value is another key focus. By capturing content in multiple angles, formats, and variations, clients leave with a versatile library of assets, ready to be used across platforms, campaigns, and marketing channels. This ensures content not only looks great but works harder for your brand.
Experience across sport, culture, tourism, and brand projects gives Shot Creative a unique perspective. I create content that is visually strong, meaningful, and aligned with your objectives.
Ultimately, the Shot Creative difference lies in the combination of creative vision, strategy, and execution. I deliver content that elevates brands, tells compelling stories, and drives real-world results — all while providing a smooth, professional, and rewarding creative experience.
